Welcome to Bleed Bold

Hello, I’m Jen from Rotorua, New Zealand. I started Bleed Bold because I was tired of feeling bulky, uncomfortable, and honestly… not confident on my period. Every option out there felt like it was designed to hide us, not empower us. And I knew I couldn’t be the only one feeling that way.

At Bleed Bold, we believe your cycle isn’t something to cover up, it’s something to own.

Your period doesn’t make you less confident, less powerful, or less feminine. If anything, it’s part of what makes you strong. So why should what you wear during that time feel dull, frumpy, or restrictive?

We’re here to change that.

Bleed Bold is all about confidence, comfort, and style, without compromise. We aim to offer pieces in bold colours and flattering, sexy designs that make you feel like yourself, even on your period.

Because you deserve to feel good in your body every day of the month.

Own your cycle. Feel confident. Bleed Bold.